Brand
Tea room + tea ceremony = Sanoma The brand name is a combination of tea room (everyday) and tea ceremony (high quality).
The theme is ``Quality Everyday Life'', ``élégance du quotidien''.
Mix the French spirit by spelling sa as “ça”.
A fragrance brand with the essence of both Japan and France.
The logo, which is a combination of the hiragana ``sa'' and the French ``ç'', expresses sophisticated quality, hidden commitment, and depth without being too minimalistic.
Similarly, the labels and packaging were designed to eliminate unnecessary decorations as much as possible. Each perfume is decorated with a depiction of Genji's incense, hinting at its inspiration source. The meaning of each Genji Konozu is written on the inside of the package, making it a ``hidden theme.''
Perfume is created using both sensation and technique.
Yuta Watanabe, who has a Japanese sensibility, takes the direction of the fragrance, and uses the knowledge and experience of French perfumer Jean-Michel Duriez for the technical aspects, creating products that Japanese people want to use. Four scents have been created that make you think.
In this way, çanoma creates perfect perfumes with new ideas that are not found in existing perfumes, and with delicate adjustments through skilled perfumery techniques. çanoma believes that new ideas based on solid technology are the prerequisites for a good perfume.
The name of the perfume uses the prototype number as is. For example, 1-24 means the 24th prototype of the scent type "1". By not providing information before smelling the scent, we want the user to enjoy the scent itself, and when it becomes necessary to modify the perfume formulation due to regulatory changes, There are two reasons for changing the production number: to let you know that the formula of the perfume has changed.
In addition, each perfume is decorated with a picture of the fragrance of Genji, which has the title of a chapter from The Tale of Genji. By choosing the Genji Kaoru Picture, which has a name close to the inspiration behind the perfume, as the symbol of the perfume, it plays the role of hinting at the story of each perfume.
çanoma creator Yuta Watanabe
After graduating from the University of Tokyo Graduate School of Engineering, Department of Technology Management Strategy, joined Morgan Stanley Securities.
Moved to France in 2015 and obtained MBA at Panthéon-Sorbonne and Paris-Dauphine.
çanoma launched in Paris in September 2020